GardenParty Privacy Policy

GardenParty is operated and presented to users in the United Kingdom by Asylum Entertainment Limited ("Asylum Entertainment"). This Privacy Policy covers use of information by GardenParty and Asylum Entertainment.
We are committed to providing a fun, entertaining, and safe website for people of all ages. We are dedicated to safeguarding any personal information collected on the GardenParty website. We ensure that our privacy policy and our information practices adhere to applicable legislation relating to data protection.
To help ensure a rewarding online experience for our visitors, we provide you with this Privacy Policy that describes the Garden Party website information practices, including how we collect, use, and disclose personal information from children.

The Information We Collect

As described in this Privacy Policy, we directly collect during our initial registration process a parent's email address, the child's account name, and the child's password. When a Garden Party registrant becomes a paying member, we may collect additional personally identifiable information ("PII") from the registrant's parent. The types of PII that may be collected at that time include the parent's full name, email address, credit card billing information including mailing address, and such other information as may be requested from time to time. The child's participation in an online activity on the GardenParty website is not conditional upon the child providing more personal information than is reasonably necessary for that activity.
The GardenParty website requires users to provide a parent's valid email address in order to register on the website. We use this information to send the parent a message that can be used to activate the GardenParty account, to notify the parent about GardenParty's and Asylum Entertainment's privacy practices, to send you communications either about your account with us or about features of our Web site, and for the other purposes described in this Privacy Policy. This email address is correlated with the account user name.
We may also request a user name and email address when a user submits a form through the "Contact Us" portion of the GardenParty website so that we may respond to the inquiry.
For some of our online activities - such as polls or surveys - we may ask users to provide information that is not personally identifiable, such as country of residence or a visitor's favourite colour. We also enable users to chat online through our website, but we take measures so that users cannot communicate personal information through this chat function.
Additionally, when visitors come to our site, we may passively collect certain non-personally identifiable computer information, such as the type of computer operating system (e.g., Windows XP or Mac OS), the user's IP Address, the web browser (e.g., Netscape, Internet Explorer) being used, and information regarding the Internet service provider. We may link this information to PII that we have collected. If we do so, we will treat such linked information as PII.
Finally, we will collect financial information as set out in Section 6 of this Privacy Policy. We will not use this financial information for any purpose other than processing payments. The financial information that you enter to purchase a membership is retained by our payments processing vendor for the purpose of processing credit card payments made to GardenParty.

How We Use the Information

In addition to the purposes described in Section 1, we may actively collect and use email addresses and user names to track usage and to ensure users are following the site's Terms and Conditions. In addition, we may use an email address and user name to ban a user temporarily or permanently from GardenParty if that user engages in inappropriate conduct on the GardenParty website. We may also use email addresses and user names to enable parents to review PII that the children have submitted to the GardenParty website and to provide notification regarding the site, such as any future amendments to this Privacy Policy. We also may use information in the aggregate to analyse site usage, as well as to offer products, programs, or services.
We may disclose information where we are required to do so by law, for example, in response to a court order, or where we disclose information to service providers or other group companies who provide support for the operation of our website and who do not use or disclose the information for any other purpose. To the extent permitted by applicable law, we also may disclose PII in response to a law enforcement agency's or other public agency's request or if we feel that such disclosure may prevent the instigation of a crime, facilitate an investigation related to public safety or protect the safety of a child using our website, protect the security or integrity of our website, or enable us to take precautions against liability.
If we sell all or part of our business or make a sale or transfer of assets or are otherwise involved in a merger or business transfer, we may transfer PII to a third party as part of that transaction, to the extent permitted by applicable law.
Finally, we may transfer PII and store it outside of the jurisdiction in which a member of GardenParty website is located.

Collection of Information and Third-Party Sites and Sponsors

We do not allow third-party companies to solicit or advertise to our users. Our intention is to keep Garden Party free from any of this sort of direct advertising.

Cookies

We may use software technologies such as unique identifiers or "cookies." Cookies are small text files that we place in visitors' computer browsers to store their preferences. Cookies themselves do not contain any PII. Where we link these unique identifiers with your other PII, we will treat the unique identifiers as PII as long as they are linked. We do use unique identifiers to learn about usage of our site, such as geographic location, how many visitors we have and how often they visit various sections of our site.

Security

We have put in place appropriate physical, electronic, and managerial procedures to safeguard and help prevent unauthorized access, maintain data security, and correctly use the information we collect online.

Financial Information

As noted in Section 1, if you decide to purchase a membership, additional financial information will be required at the time of purchase. That information is collected but not stored by us, and, instead, is stored by our payments processing vendor for the purpose of processing payments made to GardenParty. That information is safeguarded with appropriate security, and it will not be used for other purposes. Furthermore, the payments processing vendor has agreed to maintain the confidentiality, security, and integrity of the personal and financial information it obtains from the GardenParty website, and only to use this information on behalf of GardenParty. The financial institution is bound by all applicable privacy laws relating to the provision of financial services.

Parental Review of Information, and Objection to Information Collection and Retention

Parents, please contact us (see Section 8 below) if you would like to access the PII that GardenParty has collected online from your child, correct factual errors in such information, request to have this information deleted, or request that we no longer collect or maintain such information.
Please be sure to include your email address and a telephone number where we can reach you. To protect your child's privacy and security, we will take reasonable steps to help verify your identity before granting you access to the personal information that we collect and maintain about your child.

Contact Us

If you have questions or wish to send us comments about this Privacy Policy, please send an e-mail with your questions or comments to privacy@gardenpartyworld.com or write to us:
GardenParty
Asylum Entertainment Limited
300 Upper Street
London N1 2TU

Please be assured that any personal information that you provide in communications to the above e-mail and postal mail addresses will not be used to send you promotional materials, unless you so request.

A Final Note to Parents

The Internet offers a world of opportunity for children. Your guidance and involvement are essential to help ensure that children have a safe and rewarding online experience. We encourage you to visit the GetNetWise.org site and look through the "Kids Safety" section together. Your efforts to instil responsible information practices will help steer your children to age-appropriate sites and will go a long way toward ensuring that your children have enriching experiences online.

Effective Date

The privacy policy set out above is effective as of 19 May 2008. We reserve the right to change the privacy policy at our sole discretion. GardenParty users will be informed of any such change by GardenParty posting a new privacy policy on the GardenParty website and the effective date of any change of privacy policy will be clearly marked. As required by law, we will not use PII in ways that are materially different from the ones described in this Privacy Policy without also providing notification of such practices and obtaining consent to any such different uses.

GardenParty Internet Safety Information Page

Internet Safety list for Children

Never give out your real name to strangers online.
Never post your real name online.
Never give out your home state, city, town or address to strangers online.
Never tell strangers online the school you go.
Online users may not be who they claim to be. Old people may pretend to be younger than they actually are.
Never give out your passwords to anyone online.
People may pose as website representatives and ask you for your password. Do not give it out. Real website representatives will never ask you for your password because it is secret and should only be known by you.

Internet Safety list for Parents

Take time to educate yourself on online child safety issues.
The online world is new and will only get bigger.
Your children will spend time online communicating with their friends so you will need to learn all you can to educate them on safety issues.

For more information on Internet safety please visit these websites which specialize in Internet safety information.